High spending customers take time, creativity and focus to reel in, but the rewards far outweigh the efforts.
 
I mentioned in my recent post on marketing segmentation and targeting that as long as a segment was profitable, it didn’t necessarily need to be substantial. Hence, a marketing segment can be as small as one.
 
I’ve worked right at the top end of travel & tourism and I’ve seen this phenomena plenty of times – the client who spends £100,000+ every year.  These clients are like rare diamonds to be polished and cherished. …