There are quite a few tools in the marketer’s toolbox – search, content, PR, social media, advertising – the trick is to know which ones will work in your industry, with your customers and for your budgets. That comes with experience (and we’ve got plenty of that.)
We can either review you whole marketing strategy and suggest ways to make it work harder or work on a specific challenge, like how to ensure more of your customers come back to you, or how to convert more of your prospects into customers.
We can implement the strategies we devise too – either with your team through coaching and mentoring, or as a ‘plug-and-play’ virtual marketing department where you only pay for the support you need.
Here are some of the specific services we can offer:
Travel Marketing and Tourism Marketing
Our specialism. We’ve spent 20 years helping market leaders like TUI and Abercrombie & Kent, challenger brands like Directflights and Bookmeacruise, and startups like Black Tomato…find out more.
20 years experience of running the marketing departments of blue chip brands means that we’re no one trick ponies. We understand all the marketing disciplines, and how to combine them to ‘make the whole greater than the sum of the parts’…find out more.
We were one of the earliest proponents of content marketing, and have had success developing and implementing content strategies in the travel and tourism, B2B and mobile telecoms sectors…find out more.
Declining open and click thru rates aren’t inevitable, but if you’re sending your email subscribers offers that aren’t relevant to them then it’s not surprising they’re hitting delete. The formula to successful email marketing is quality, not quantity…find out more.
Word of Mouth Marketing
How do you generate word of mouth? We’ll tell you one thing for free – it’s not by satisfying your customers…find out more.
If you’d like to chat to us about how we can help you market your business more effectively, drop us a line.