When I started my career in travel and tourism marketing, an old boss of mine (who now, I should add, is a good friend) had a particular habit when it came to appraising creative that used to drive me up the wall.
 
‘I don’t like it,’ he used to say. ‘Just get them to do it again.’
 
‘But what don’t you like about it?’ I would ask.
 
‘I just don’t like it. Get them to do it again,’ he would repeat.
 
No further promptings or pleadings would yield me any further information so my …