Whatever it stands for, it’s a peeRleSS tool for keeping on top of your marketing environment.
 
RSS is one of those technologies that until your try it out, you don’t really get your head round it.
 
It doesn’t help that no-one’s 100% sure what RSS means. I thought it meant “Really Simple Syndication” but then discovered some thought it stood for “Rich Site Summary”.
 
I was always told by web designers that we really ought to have a RSS feed on the site and would nod, agree and sign it off with only …