Hats off to Tourism New Zealand – their consistency has been rewarded.
 
Congratulations to Tourism New Zealand on their ‘100% Pure New Zealand campaign’.
 
OK – so it first launched 10 years ago but Tourism New Zealand has just been voted ‘best at destination branding’ during a survey of their peers by the United Nations World Tourism Organisation and European Travel Commission. ‘100% Pure New Zealand’ was the factor sited by their peers for the accolade.
 
I remember going to the launch at Vinopolis back in 1999 (showing my age…), a memorable event because …