Two recent developments have suggested ways to more than double the effectiveness of online advertising – a combination of ad content, frequency and placement.
 
It seems a little premature to be blogging on the subject of online advertising again but there have been a couple of developments in the past week that have compelled me to put ‘fingers to keyboard’.
 
The first is a report released by Eyeblaster based on a study of online advertising by the airline industry. How I know the airline industry isn’t representative of the whole travel and …

Online display advertising has always been a ‘nice to have’ rather than a ‘must have’ in my own promotional plans.  But recent developments have prompted me to re-think my position – in fact, its poised to make a leap between the 2 camps.
 
I must admit that online advertising is one of those disciplines I’ve probably misjudged.
 
I remember having a conversation with a senior online marketer at TUI 5 or 6 years ago in which he revealed to me that online advertising was very much an after thought in his digital …