Articles tagged with: Social Media
Headline, Search Engine Marketing, Social Media »
Since Google launched its social sharing service Google+ 7 months ago, it’s remained at the bottom of the priority list for travel and tourism marketers – a poor third behind Facebook and Twitter. Even when Google launched brand pages to emulate those on Facebook, there was hardly a stampede of travel and tourism brands to set them up. But all of that has changed.
That’s because Google has announced the release of ‘Search Plus Your World’ – the integration of ‘public’ search results and private search results from the user’s social …
Branding, Social Media »
Have the rules of travel and tourism marketing been re-written with the emergence of Facebook, Twitter et al? Or are we simply playing the same game with a different set of tools at our disposal?
We’ve all heard quotes like ‘social media is a game changer’ or ‘you’ve lost control of your brand’ from the new crop of social media experts that have sprung up due to the rapid adoption of services such as Twitter and Facebook. But have the rules of marketing really been re-written? For me, the answer is …
Email, Mobile Marketing, Search, Social Media, Websites »
Digital marketing is cost effective, measurable and the likelihood is you’re under-investing in it. Make sure you’re keeping an eye on what’s coming over the hill but don’t forget some of the more established digital disciplines.
You could argue that I’m writing this a little late in the year because, believe it or not, we’re already beyond the point when most people have lapsed in their commitment to a new lifestyle for a new year. I have to admit to having one foot in this camp myself as my resolution to …
RSS, Social Media »
Whatever it stands for, it’s a peeRleSS tool for keeping on top of your marketing environment.
RSS is one of those technologies that until your try it out, you don’t really get your head round it.
It doesn’t help that no-one’s 100% sure what RSS means. I thought it meant “Really Simple Syndication” but then discovered some thought it stood for “Rich Site Summary”.
I was always told by web designers that we really ought to have a RSS feed on the site and would nod, agree and sign it off with only …
Navigator Marketing was founded by Ben Blackler in 2009 in order to utilise his skills and contacts, built up over 15 years of sales and marketing in travel and tourism, to help other travel and tourism companies become more profitable through more effective marketing. Find out more about 
