Online display advertising has always been a ‘nice to have’ rather than a ‘must have’ in my own promotional plans.  But recent developments have prompted me to re-think my position – in fact, its poised to make a leap between the 2 camps.
 
I must admit that online advertising is one of those disciplines I’ve probably misjudged.
 
I remember having a conversation with a senior online marketer at TUI 5 or 6 years ago in which he revealed to me that online advertising was very much an after thought in his digital …

More, engaging content means more prospective customers and better conversion of those prospective customers. So how do I create engaging content? Think like a publisher.
 
I’m connected to a chap called Jeff Ogden on Linkedin. I bumped into Jeff when he was working for Greenlight Search. Now, he’s gone out on his own and runs a company that specialises in B2B lead generation. He’s doing very well, before you ask.
 
Now those of you that read my earlier post on marketing to high net worth individuals will know that us B2C marketers …