Digital marketing is cost effective, measurable and the likelihood is you’re under-investing in it. Make sure you’re keeping an eye on what’s coming over the hill but don’t forget some of the more established digital disciplines.
 
You could argue that I’m writing this a little late in the year because, believe it or not, we’re already beyond the point when most people have lapsed in their commitment to a new lifestyle for a new year. I have to admit to having one foot in this camp myself as my resolution to …

Whatever it stands for, it’s a peeRleSS tool for keeping on top of your marketing environment.
 
RSS is one of those technologies that until your try it out, you don’t really get your head round it.
 
It doesn’t help that no-one’s 100% sure what RSS means. I thought it meant “Really Simple Syndication” but then discovered some thought it stood for “Rich Site Summary”.
 
I was always told by web designers that we really ought to have a RSS feed on the site and would nod, agree and sign it off with only …