I don’t want to burst anybody’s bubble, but just because you’ve created an iphone app for your brand doesn’t mean you can tick off that box on your to do list which says ‘mobile strategy’.
 
Firstly, Apple’s iOS is just one platform for apps, albeit the dominant one at present in terms of volume of downloads. But Google’s Android platform powers a number of the top smartphones and is catching up fast.
 
Also, there are some rather sobering stats when it comes to apps that I’d like to share with you:
 

A recent …

 Digital marketing is cost effective, measurable and the likelihood is you’re under-investing in it. Make sure you’re keeping an eye on what’s coming over the hill but don’t forget some of the more established digital disciplines.
 
You could argue that I’m writing this a little late in the year because, believe it or not, we’re already beyond the point when most people have lapsed in their commitment to a new lifestyle for a new year. I have to admit to having one foot in this camp myself as my resolution to …