Since Google launched its social sharing service Google+ 7 months ago, it’s remained at the bottom of the priority list for travel and tourism marketers – a poor third behind Facebook and Twitter. Even when Google launched brand pages to emulate those on Facebook, there was hardly a stampede of travel and tourism brands to set them up. But all of that has changed.
 
That’s because Google has announced the release of ‘Search Plus Your World’  – the integration of ‘public’ search results and private search results from the user’s social …

Like many travel marketers, you may be finding the world of paid for search increasingly frustrating as your cost per click escalates and your click thru rates decline.
 
The natural thing to do is to keep fiddling with your bid levels – trying to find the optimum level that will deliver you the maximum clicks at the minimum price.  But I’d suggest you’d be much better advised to take a long, hard look at your copy.
 
I know, I know – you’ve got hundreds of keywords and the thought of re-visiting it …