Digital marketing is cost effective, measurable and the likelihood is you’re under-investing in it. Make sure you’re keeping an eye on what’s coming over the hill but don’t forget some of the more established digital disciplines.
 
You could argue that I’m writing this a little late in the year because, believe it or not, we’re already beyond the point when most people have lapsed in their commitment to a new lifestyle for a new year. I have to admit to having one foot in this camp myself as my resolution to …