More, engaging content means more prospective customers and better conversion of those prospective customers. So how do I create engaging content? Think like a publisher.
 
I’m connected to a chap called Jeff Ogden on Linkedin. I bumped into Jeff when he was working for Greenlight Search. Now, he’s gone out on his own and runs a company that specialises in B2B lead generation. He’s doing very well, before you ask.
 
Now those of you that read my earlier post on marketing to high net worth individuals will know that us B2C marketers …

How does the National Trust ensure it’s new ‘User-Generated Content’ driven property websites are a success? It needs to take an integrated approach to the challenge. 
 
 
I was initially a little incredulous to read that the National Trust was in the process of creating over 300 sites but then of course it all made sense – one new, central National Trust site and one site each for its 300+ properties.
 
In fact, the challenge comes up front in the creation of the “hub” site and then the core template (or perhaps templates …