Since Google launched its social sharing service Google+ 7 months ago, it’s remained at the bottom of the priority list for travel and tourism marketers – a poor third behind Facebook and Twitter. Even when Google launched brand pages to emulate those on Facebook, there was hardly a stampede of travel and tourism brands to set them up. But all of that has changed.
 
That’s because Google has announced the release of ‘Search Plus Your World’  – the integration of ‘public’ search results and private search results from the user’s social …

I rather like British Airway’s ‘To Fly, To Serve’ campaign. As a marketer it appeals to me on several levels.
 
Firstly, it’s focusing on what is perceived as a core brand strength – service, delivered in a distincly British way. As BA’s MD of Brands and Customer Service, Frank Van Der Post, put it:
 
‘BA is a very strong brand. We do not need to reinvent ourselves as something else. What we need to do is to tell the story a little louder.’
 
Secondly, they’re backing words with actions – £5bn of investment in …