Two recent developments have suggested ways to more than double the effectiveness of online advertising – a combination of ad content, frequency and placement.
 
It seems a little premature to be blogging on the subject of online advertising again but there have been a couple of developments in the past week that have compelled me to put ‘fingers to keyboard’.
 
The first is a report released by Eyeblaster based on a study of online advertising by the airline industry. How I know the airline industry isn’t representative of the whole travel and …