Navigator Marketing’s approach is to use thorough research to understand both the internal and external perspective with regards to your business before proposing detailed, considered and customer-centric marketing solutions that deliver greater profitability for our clients.

We’re also a great believers in integration – not only the integration of marketing disciplines but the integration of all business disciplines with both marketing efforts and brand values. Unless all elements of the mix are working together, the best laid promotional plans simply won’t yield the desired results.

In our experience, this approach ensures that your marketing endeavours will be focused and optimised, without frittering away time, effort and money on half-baked or poorly thought-through initiatives.

To explain the core steps of our approach in more detail:

Researched

Great strategies and innovation come from great insight.  Put plainly, you don’t make good decisions unless you’ve got a good understanding of the both the market and the business. And you’ve got to make use of all the resources at your disposal to achieve this understanding, both internal and external.

Customer-centric

They’re not pax, seats, bed nights, bookings or visitor numbers, they’re people – people with complex values, attitudes and motivations who have come to you to fulfil specific needs and aspirations – both functional and emotional. Unless you understand your customers, and potential customers, and place them at the heart your business in today’s competitive market you’re not going to succeed.

Considered

We’re all so busy rushing around ‘doing’, we don’t spend enough time ‘thinking’. We advocate doing the thinking up front, bringing in internal and external (if possible) stakeholders to give an idea a good workout before pressing ahead.

Integrated

We aim for results where the “whole is greater than the sum of the parts” – not only do marketing disciplines need to be integrated with each other but also with the rest of the business. We’ve clicked on countless online ads and found no mention of the promotion on the page we’ve been directed to. And we’ve all spoken to sales peoplewho have no idea about an advertised offer.  Marketing can’t live in an ivory tower – it must be integrated with the rest of the business.

Detailed

It’s the old adage “retail is in the detail” and detailed and well thought-through planning is at the heart of smooth implementation.

At present, when businesses need to make their budgets and people work more effectively than ever, the only way to do so is to use this approach to focus on those initiatives which will truly deliver to the bottom line and to do them properly.

To discuss your marketing challenge and how we can help, give us a call on 07776 027325, email us or fill in and send over our enquiry form.

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